January 17, 2024

New year, new logo

2023 was a very exciting year for Neoke. As we established our presence within the digital identity space, it was time to be more intentional about our brand and how we are represented visually. Today we’re excited to unveil our new logo!

The Inspiration: When we commissioned our logo the brand pillars we want to represent are: reliability, connection and simplicity. Our aim was to demonstrate our fresh and relatable tone of voice, combined with our intelligent approach to innovation.

A Symbol of Connection: The new logo represents two separate elements seamlessly aligning to form a stronger image (the Neoke ‘N’). Just like Neoke itself, our new logo is a symbol of connection. It’s designed to evoke a sense of both ease and security. The soft edges and gentle curves demonstrate the seamless flow our solutions provide between travellers and providers. The sleek, modern design represents our progressive approach within the travel industry.

Our commitment: While our logo may be changing, our commitment to developing exceptional solutions remains unwavering. This is just one step in our ongoing journey, and we are excited to continue sharing new developments, innovations, and milestones with you as we execute our mission to harness digital identity to improve travel for providers and travellers alike. 

What's Next: As we unveil our new logo, we're also gearing up for some big announcements in the coming weeks, so stay tuned for updates. The future is bright, and we're thrilled to have you with us on this exciting journey.